We had a great launch for DIAGNAL ENGAGE at IBC 2017. There was plenty of interest with many analysts, partners and potential customers saying ENGAGE is a vital piece in the sales and marketing tech stack for Internet TV Operators in an increasingly competitive landscape. ENGAGE allows marketers at Internet TV operators to easily set up and manage multi channel campaigns to acquire, convert and retain audiences. There isn’t a marketing tool out there that focusses so entirely on the needs of our industry. Current campaigns supported in ENGAGE include:
Audience Acquisition
- Google Adwords
Call to Action
- Social Sharing
- Page Takeover
- Pop Up Modal
- Overlay Bar
Survey
- Multiple Choice
- User Feedback
- Rating
Messaging
- Push Notification
- SMS
We were also mentioned by leading OTT industry analyst nScreenMedia as one of their top 4 Favourites of IBC 2017. nScreenMedia particularly liked how easy it was to use ENGAGE. Great validation of all the thinking and hard work we have done on usability.
Looking ahead, we will be focusing on the following areas for DIAGNAL ENGAGE
- Automation – Enabling marketers to manage dynamic campaigns across a large ever evolving content library
- Integration – Enabling operators and partners to easily integrate to their systems through standard APIs
- In-App Campaigns – More exciting campaigns and campaign templates supporting a wider variety of Internet TV content, products and user journeys
- Video Campaigns – Making Video pervasive across all campaigns we support
