Global Launch

Customer Background

ALTBalaji, the digital platform from Balalji Telefilms Limited had its technical launch in late February 2017 and full commercial launch on April 16th 2017. Launched with the aim to reach out to individual audiences directly, ALTBalaji provides differentiated content with original shows spanning some 300 hours in the first year post launch.

Created to provide an alternative to mainstream Indian entertainment & TV content, ALTBalaji brings fresh & interesting stories to audiences. Offering unparalleled high quality shows featuring popular artists, acclaimed writers, and award winning directors, the platform fills in the existing void in the entertainment space and provide an exciting alternative to regular television based options.

Unlike similar premium Subscription Video on Demand OTT service providers in the market, ALTBalaji allows users to watch selected content and previews without requiring an active subscription. Content accessibility provides users with the opportunity to explore service features before choosing a subscription package that suits their content needs and budget. Premium subscribers to the service have full-access to content and features like parental control and download to watch offline.

Commenting on the technical launch readiness Mr. Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Ltd said, “We are glad to be among the first ones to be part of a game changing move into the global entertainment space starting with second biggest but fastest growing mobile market – India. Consumers across the world are evolving aided by growing mobile reach; their requirements are becoming niche, rather than one formula fits all and this is where ALTBalaji belongs. We are excited to be associated with Diagnal and Xstream to bring in the best of technology and scalability together. ALTBalaji will offer extensive range of languages and genres to all age group and regions, both in India and abroad.”

Diagnal Solution

Diagnal provided UIUX design services, full end to end OTT systems integration, front end development services and data store for ALTBalaji.

Diagnal worked with from the high level ALTBalaji brief to design a fully customised, fully featured premium OTT service across Android, iOS, response Web, Android TV and Opera TV device platforms.

We then provided an end to end integrated tech platform for ALTBalaji including:

•  Development of all major multiscreen applications including players supporting multi DRM and offline playback
•  Content and metadata workflows
•  Multiple Global and Indian payment provider integrations using a middleware based solution
•  Data store set up and integration to front end applications as well as third party systems
•  Help desk integration
•  Ad server integration
•  Digital marketing tools integration
•  CDN testing and integration

Want to Know More?

Get in touch with a Diagnal Rep to learn more about how we helped build an Internet TV product that doubled the stock market capitalization of Balaji Telefilms just 3 months after launch.