BHD Co., Ltd. is one of the first private media companies in Vietnam and has been in operations since 1996, with main business activities including TV show production and Distribution, Pay TV Channels, Theatrical Movie Production and Cinema Chain Management. BHD has produced popular Vietnam shows such as Vietnam’s Idol, Vietnam’s Got Talent, Master Chef, Amazing Race, The Price is Right, Ugly Betty, Home Improvement and Name That Tune.
In 2016, the company launched its VOD service called DANET, which offers TVOD, SVOD and AVOD services to users across multiple platforms including OTT and Vietnamese partner IPTV platforms. DANET provides content from major US studios, Korean, Chinese as well as other Asian and Vietnamese partners.
BHD approached Diagnal after its first cloud OTT solutions partner had been unable to deliver a working launch ready solution in over a year. BHD had decided to embark on a new tech platform with vendors that could be hosted primarily in Vietnam.
The technology vendors to be part of the new solution were MPP Global commerce platform, Conversant video CMS, Verimatrix DRM, Elemental encoders, Squadeo video players and VTN CDN. BHD also wanted to retain the front end applications already designed and developed.
Diagnal’s role on the project was Systems Integrator and Middleware Developer. As Systems Integrator, Diagnal provided solution architecture, solution management oversight for the revamped Danet tech platform as well as providing technical requirements for each of the vendors to ensure their work stream progressed satisfactorily to deliver a working end to end solution that included local Vietnamese payment provider integration.
Diagnal also developed a local data centre deployed middleware solution that allowed the existing front end apps to work with new backend systems with minimal impact on either side whilst also boosting performance through caching.
Diagnal was able to get BHD to launch readiness within three months with the new tech platform solution. Ngo Thi Bich Hanh, Vice President, BHD describes our role as follows – “Diagnal led and integrated a completely new technology solution, enabling BHD to launch our Danet AVOD/SVOD/TVOD OTT service very quickly. With their wealth of experience on OTT solutions and the OTT technology vendor ecosystem, we feel like we are in safe hands.”