Balaji Telefilms, one of India’s largest television and film production studios on Monday announced its partnership with Xstream, a leading provider of Over-The-Top (OTT solutions), and Diagnal, Asia’s regional OTT specialist, to power its upcoming OTT entertainment service, ALT Balaji which is expected to be launched this summer.
The company says that Xstream’s cloud-based video management system, Xstream MediaMaker, will fuel ALT Balaji’s multiscreen solution ALT Balaji and Diagnal will be responsible for front-end design, development, big data solution and systems integration.
Announced in 2015, ALT Balaji is a part of the Balaji Group’s strategic intent to extend its creative expertise to the digital domain by developing on-demand, original and exclusive content for digital audiences globally. Through this platform, they will help cater to the changing entertainment consumption habits of today’s audiences.
“ALT Balaji wants its audience to enjoy compelling stories and does not want technology to be a stumbling block in their experience. We believe that technology is an enabler and if it’s invisible to the consumer then we have done a great job,” said Sunil Nair, Chief Operating Officer, ALT Digital Media Entertainment Ltd. “
He continued, “Xstream gives us world class solutions that are flexible allowing us to offer seamless smooth user experience in video playback. Their experience combined with the depth of knowledge of the Diagnal team has helped us very quickly build a fabulous platform.”
The Xstream MediaMaker is designed to enable operators, broadcasters and content owners to seamlessly create, manage, deliver and monetize Internet TV solutions across regions and countries with multiple languages & currency on multiple devices- all with an easy and transparent workflow management- simplifying the complexity in Internet TV and allowing their customers to focus on their core business, not the complexity in OTT.
“As the pioneering studio in India, Balaji continues to propel the entertainment industry forward with innovation and quality content,” said Simon Hoegsbro, CEO at Xstream.
“We look forward to supporting their passion for creating quality content with our flexible, proven and scalable cloud- based OTT platform for delivery of multiscreen video solutions and other innovative and personalized services for engaging and delighting subscribers. ALT Balaji is a great example of a true innovator in Direct-to-consumer OTT services and we are delighted to be working together.”